Finance - a FOUNDER’s blind spot… until it isn’t.
- Mar 20
- 1 min read
Updated: Mar 25
Working with founders over the last 10 years, I have noticed the same BLIND SPOT, time and time again.
FINANCE!
Not because they don’t care.
Because it’s not SEXY.
Product is exciting.
Brand is exciting.
Hiring your first team member is exciting.
Landing your first client, feels electric!
Finance?
Doesn’t get the same attention.
In THE BEGINNING, finance sits in the background.
It doesn’t shout for attention.
It doesn’t feel urgent.
It’s not shiny like product and growth.
And that’s the pattern.
In The Beginning, finance rarely gets attention when things are calm.
It gets attention when something happens.
Cash feels tight.
Someone asks about runway and you’re not completely sure how it’s calculated.
An investor asks a deeper question, you can’t answer.
HMRC sends a penalty letter.
SEIS or EIS compliance is questioned.
You realise you don’t fully understand your own numbers.
Then it’s urgent.
Then it’s stressful.
Then it’s distracting and all-consuming.
Draining precious time, focus and CASH away from building your product or service.
Financial data isn’t admin.
It’s the HEARTBEAT of decision-making.
ESTABLISHING the financial FOUNDATIONS from The Beginning ensures you have the right information, at the right time, to make the right decisions. It will also ensure you don't make an EXPENSIVE mistake!
❓ If you’re a first-time founder, when did finance first get your attention — before growth or because of pressure?
👀 If anyone would like a complimentary health check on whether their finance foundations are solid in The Beginning, comment “HEALTH CHECK” and I’ll message you.
♻️ Please share if you know a founder who would benefit from a complimentary finance health check. Thank you! 🙂
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